Are CSR Ad Campaigns doing well?
Are CSR Ad Campaigns doing well?

 CSR in marketing & branding…


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Brand Wars: When war meet creativity
Brand Wars: When war meet creativity

Comparative Advertising or Ambush Marketing 


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India’s TVC Heroes’: R.Balki
India’s TVC Heroes’: R.Balki

Creative rebel of Indian ad-film industry…


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Celebrity misstep: When brands fall
Celebrity misstep: When brands fall

When Celeb Endorsement goes wrong…


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Get People Talking: Kaepernick controversy ad by NIKE
Get People Talking: Kaepernick controversy ad by NIKE

Controversy into sales ‘bump”, Nike’s impeccable gambit …


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Apology Ads: Does good apology ad fix PR nightmare?
Apology Ads: Does good apology ad fix PR nightmare?

Mistakes can be turned into marketing genius...


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