Indian Ads that focused on social change!
We have crossed hundreds of ads till date, and will be crossing even more but there are few ads that leaves a mark on our mind making us re-think the way we think. Here are few ads that have done more than just showcasing their brand, but also leaving a thread for us to think and make a change….
Lifebuoy Help a Child Reach 5 - Chamki
Ad that was viewed by everyone over and over again, Lifebuoy’s ad campaign ‘Help a child reach 5’ reached out to everyone creating awareness, showing the importance of hygiene. Every year, two million children under five die of infections like diarrhoea and pneumonia. The ad is featuring a pregnant village woman, mother who is scared that her child will also die due to unhygienic surroundings. In her village infants will fall ill and even die before completing a month. This social campaign went viral on social media’s creating more than just brand awareness. Lifebuoy even took an initiative to donate over 3.5 lakhs to children, 1 rupee for every social media share of the ad.
Tanishq Jewellery- The Double Knot
Ad featuring a dusky skin toned mother getting married and her daughter being all playful walking beside her, they both walk into the mandap and the mother joins the groom for the traditional satphere. The daughter asks if she can join her mother in completing the vows, the mother couldn't allow but the groom takes her and complete the vows, this blooms up smiles everywhere. The ad that touches slightly in cultural and traditional borders with subtle emotions.
Dekh Le – Look at your face when you stare
The ad that gave a new perspective for us to think and a warning for all the staring and smirking men out there. The ad shows four instances where women handle lechers by flashing mirrors or glasses on their faces to let them know how they look when they stare making themselves discomfited, after coming face to face with their actual self which made them feel humiliated and look away.
Idea- Taxi Wala- Killing the Ravana inside you is a great idea!
An ad with a strong message, a passenger forgets his phone in a taxi and the driver or taxi wala takes the phone but suddenly he realised this ‘Ravan’ inside is not the real him and he decides to return the cell phone back by killing the Ravan inside him.
Havell’s Fans - Hawa Bhadlegi
Hawa Bhadhlegi campaign by Havell’s covered almost every social contention including women empowerment, equality, religion status and many more. A campaign that breaked stereotypical image and social norms that we created.
Samrat Atta- Swaad jo laaye saath