Apology Ads: Does good apology ad fix PR nightmare?
Really!!! Yes …all of us do mistakes but real genius gains at winning back the lost face and trust. This is equally applicable for brands too, once you messed up, the whole world starts pointing at you, here a good ‘apology ad’ can help you get fixed.Many brands including Apple, Airbnb, and Netflix have nailed in saying “sorry’ through apology letters, whereas some other brands got hands on printed adverts and TVC’s. Brands like KFC- UK, UBER, and Wells Fargo shaped new waves in apology marketing.
Apology marketing is an effective strategy in crisis communication, but only when it’s done appropriately; crafting an apology that looks genuine and appealing is tricky but once it is done, get ready for re-establishing your brand.Apology marketing can be done via email, print ads, TV commercials and of course ‘social media’. Best creative example of such is- ‘KFC’ who proved themselves to be ‘pro’ at apologies, that too adding a witty tone to their apology.
KFC restaurants in UK confronted a major catastrophe, shortage of chicken forcing them to temporarily close about 900 restaurants in UK. Initially they have put on an apologetic notice in front of the shops, needless to say this was not welcomed by consumers. Few days later KFC gave a full page apology ad in newspapers all over UK, it said “FCK”…yes, the F word, that’s how they snatched attention…they completely accepted that they have messed up, now the question is ‘how’? This was countered with their apology in body text.
It went viral and this master apology won hearts easily. People went mad over the ad in social media’s, that’s how it’s done.Let people talk about your downfall its quite normal, but it’s your obligation to make them talk about your comeback too, well that’s not normal but extraordinary.