India’s TVC Heroes: Prahlad Kakkar
Prahlad Kakkar, founder, director of Genesis Film Production. He has many roles- film director, social entrepreneur and ad guru; well he does play all the roles effortlessly and efficiently.
He is famous for Pepsi ad campaign featuring Sachin Tendulkar and Amitabh Bachchan, Kit Kat, and Maggie ad campaigns are other eminent work of his. Kakkar found Genesis in 1977 after assisting Shyam Benegal; Pepsi Co, Nestle, and Britannia are the giants included in the client list of Genesis. We can also find him on- screen in Bejoy Nambiar’s David and Shaad Ali’s Ok Jaanu.
“You can follow your mind as long as you’re passionate about it. But yes, if you’re doing something passionless, you’d never be good at it. Stakes are higher where you’re passionate. Safer the job is, more starkly soul-destroying it would be. High wages are paid for something which is dull, leading to higher attrition. So you’re trapped by the payment they give you, to which you sell your soul.
Making decisions is the riskiest thing you can do in a company. Because as soon as you make a decision somebody comes in your way and, as long as you don’t make one, everyone is happy! You only know you made a big mistake in the hindsight, whereas, if you follow your heart, if things don’t work out, you can always go back and redo”- Prahlad Kakkar ( Q & A from IIM- credits: InsideIIM.com)”