India’s TVC Heroes: Prakash Varma
Prakash Varma, Indian ad film director mostly known for the epic Vodafone Zoo Zoo ads. He is the head of Nirvana, one of the most successful advertising company in India. He and his wife Sneha Iype, a director-producer duo made Nirvana more sturdy.
Before coming into the ad film industry, he assisted Lohithadas and Viji Thampi, which according to him, gave him a strong ground for his passion. He came into ad film in order to pave a way to films, but it seems like he has a handful of ad films which itself made him a renowned director already.
Vodafone Zoo Zoo is nevertheless the most celebrated commercial under him. Madhya Pradesh Tourism- Rang Hai Malang Hai, Nestle, Mahindra- We, Gems- Museum, Magic of Frooti are other major contributions by him under Nirvana productions.
“It is true that I had my share of struggles. Despite everything, it is not success but the inner happiness and satisfaction that I get from the appreciation that is more important,"- Prakash (deccanchronicle.com)