The Positive Case of Negative Space Advertising

The Positive Case of Negative Space Advertising

 

Negative Space advertising?? Don’t worry, the result won’t be that negative. What is this “negative space”? It is the negative or empty space or background of an object. And advertising using this white space creatively is known as “Negative Space Advertising”, moreover negative space advertising is much effective as it can grab the attention of the audience effortlessly.

 

The negative space helps to bring balance with the positive space in an advertisement, reducing overstuffing of elements. By using the white space creatively, it allows the viewer to rest his eyes on the object, focusing more on the message, an ultimate outcome every brand desires.

 

KFC, Chupa Chips, McDonald’s, Philips are few of many giant brands who have tried their luck and succeeded in Negative Space Advertising. As the saying “ less is more”, with fewer texts and more focus on negative space, it’s a bang on,advertising strategy that every brand should try and give away something fresh sprung for the customers.


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Thoppil Ajayan- Master behind“Perumthachan”

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