Influencer Video Marketing in 2022
Influencer Video Marketing is the best way to grow your business in 2022. In fact, influencer marketing in 2022 will continue to be the best proven method for creating and gaining brand awareness. Video influencer marketing is a growing trend that has changed the way brands market their products or services.
Is it right for your brand? If you haven’t used influencer marketing yet, or have but aren’t sure if it’s right for you, then this guide is for you. As 2022 is almost here, make sure your know these facts about influencer marketing! We understand that finding the right content creator to reach your target market can be challenging.
Isn’t just video marketing enough? Why Influencer?
Video marketing and influencer marketing often come together. This can be particularly helpful if you want to take advantage of the video content’s wider appeal on social media. Influencer content published as a video can assist with brand awareness and building interest in a product.
Video marketing paired with influencers also creates an opportunity for product mentions,user-generated content, and other forms of marketing that can create greater fame through more views and clicks.
The fact that influencers speak directly to a viewer that trusts them is the very reason why this method has the greatest impact on the decision-making of a customer. It’s not only about respected advocacy but also selling a lifestyle. Proving endorsements are the easiest way to do this. Just because the brand is talking about the product doesn’t mean the consumer has to be listening.
Almost every business today has a social media presence, however, the key to finding success online is building relationships. Many businesses try to remain independent, but that means fewer opportunities for growth and reaching out to your ideal customers. By choosing to work with an influencer, you are effectively waving a flag saying ‘I trust these guys and so should you’.
“Today’s audience no longer wants brands to talk to them, instead talk with them. They don’t want brands asking them to buy, but to entertain them and inform them. In the wake of this new paradigm, influencers are a force to be considered the most powerful.”
When Peraka Media opted influencer marketing for an edible oil brand as one of the branding strategy in the initial stage of sales funnel, the result was unexpectedly surprising.
Peraka Media approached ‘food and cooking /influencers vloggers’ to reach out to the right audience through social media such as youtube and Instagram which eventually turned out to be a great campaign and resulted in a huge website traffic and engagement. Out of 1.17Million followers of single influencer, 30% of audience reached the website to check out the product and out of it there was 8-10% of enquires from audience.
Influencer Video Marketing is the best way to grow your business in 2022. Influencer marketing is here to stay, and it’s only getting bigger. From paid collaboration opportunities to featuring influencers in giveaways or simply just taking product shots with them your Instagram feed, there are hundreds of ways for ecommerce brands to become involved with influencers.
Much of influencer marketing is about creating relationships with genuine people and sharing something authentic and interesting about your business that will inspire an audience to take action in favour of your business.