A purposeful and emotionally grounded commercial for Kalliyath TMT, directed by Emcy Joseph, draws a resonant parallel between the loyalty of football fans and the reliability of premium steel. Anchored by the brand’s association with Kerala Blasters FC, the film presents Kalliyath TMT as more than a construction material; it becomes a symbol of steadfast support, season after season, foundation after foundation. Shot with focus and depth by DOP Subin Mathew, the piece builds its narrative quietly, letting the idea of durability speak across both sport and structure.
Where most construction brand films rely on spectacle, Peraka Media chose sincerity, finding in the bond between a club and its community the perfect mirror for a brand built on long-term trust and unwavering strength.
2024
Emcy Joseph
Subin Mathew
Peraka Media