portfolio.

old boy.

A warm and spirited commercial for Scoobee, directed by Emcy Joseph, tells the story of Bharath, a young boy who stutters, and the friends and companions who rally around him, giving him the confidence to find his voice and sing. Blending school life with humour, pop culture, and infectious energy, the film creates a world that feels instantly familiar to its young audience while carrying a quiet, heartfelt message about friendship, inclusion, and belief. The narrative unfolds with a playful rhythm, making the brand a natural part of the story rather than its subject.

Peraka Media built the film from the inside out, grounding its emotional core in a relatable childhood moment and letting the brand earn its place through the warmth of the story it helped tell.