portfolio.

doin’ life.

A visually evocative commercial for Britelite, directed by Emcy Joseph, uses poetic imagery to convey the power of light. Set in a flower field, the film contrasts decay and renewal as withered blooms come alive when illuminated, transforming the space with warmth and vitality. Complemented by Anup Sridhar’s music, the piece balances visual metaphor with emotional tone, creating a gentle yet memorable brand expression.

Working as a creative content production house, Peraka Media approached the film with restraint and sensitivity, allowing imagery and atmosphere to shape the narrative and define the brand’s emotional tone.