Business Development Executive Job Summary
We are seeking a proactive and results-oriented Business Development Executive with hands-on experience in an advertising agency environment. The role focuses on acquiring new clients, building long-term relationships, and driving revenue growth across creative, digital, and integrated marketing services.
The ideal candidate has a strong understanding of agency workflows, pitching processes, retainers, project-based engagements, and client servicing dynamics.
Key Responsibilities
New Business & Client Acquisition
- Identify, qualify, and pursue new business opportunities aligned with the agency’s service offerings.
- Lead outbound prospecting through networking, referrals, cold outreach, and industry events.
- Build and manage a strong pipeline of prospective clients across multiple sectors.
Pitching & Proposal Management
- Understand client briefs and translate requirements into structured proposals and pitch decks.
- Coordinate with creative, strategy, media, and production teams for pitch development.
- Participate in client presentations, negotiations, and commercial discussions.
Client Relationship Management
- Act as the primary point of contact during the onboarding phase of new clients.
- Ensure a smooth handover to servicing teams while maintaining senior-level client relationships.
- Identify upselling and cross-selling opportunities within existing accounts.
Market & Competitive Intelligence
- Track industry trends, competitor offerings, and emerging business opportunities.
- Share market insights with internal teams to support strategic positioning.
Revenue & Reporting
- Achieve monthly and quarterly business development targets.
- Maintain accurate CRM records, sales forecasts, and pipeline reports.
- Support leadership in pricing strategy and revenue planning.
Required Skills & Qualifications
Mandatory
- Proven experience in business development within an advertising, digital, or creative agency.
- Strong understanding of agency services including branding, digital marketing, social media, content, films, performance marketing, and integrated campaigns.
- Experience handling retainers, campaign-based projects, and pitch processes.
- Excellent communication, negotiation, and presentation skills.
- Language proficiency in English, Hindi, and Malayalam is required.
Preferred
- Existing network of brand managers, marketing heads, or key decision-makers.
- Experience pitching to mid-to-large brands or corporate clients.
- Familiarity with CRM tools and proposal documentation.
- Ability to work cross-functionally with creative and strategy teams.
Job Location : 2nd Floor, Fore Castle Building, Panampilly Nagar, Kochi -682020 | Employment Type : Permanent