portfolio.

dynamic and metaphor-rich commercial for Kalliyath TMT, directed by Emcy Joseph, draws on the world of professional football to articulate what great steel must be: strong, flexible, and built to perform under pressure. Featuring Kerala Blasters FC figures, including Coach Ivan and players like Rahul KP, the film forges a compelling link between the attributes of elite athletes and the qualities of Kalliyath’s TMT rods, making the abstract tangible. DOP Suresh Rajan brings the same controlled energy to the film that the brand itself embodies, sharp, assured, and purposeful in every frame.

Peraka Media orchestrated the collaboration between sport and construction as a meeting of equals, not a celebrity endorsement, but a genuine alignment of identity, where the strength and flexibility of a footballer and a steel rod become, in the end, the very same thing.