A refined and visually rich commercial for Pathiyara Buildwares, directed by Emcy Joseph, moves through the brand’s world with the ease and confidence of a seasoned design eye. From stone flooring and contemporary bathroom tiles to curated kitchen surfaces and premium sanitary ware, the film presents each element as a deliberate aesthetic choice rather than a product on display. TD Sreenivas’s cinematography lends every surface a texture and depth that feels tactile, while Hesham Abdul Wahab’s music adds a layer of sophistication that elevates the film’s overall register.
Peraka Media treated the film as an exercise in restraint and taste, understanding that for a brand rooted in design and material quality, the most persuasive thing the camera can do is simply let beauty speak for itself
Pathiyara Buildwares
Emcy Joseph
TD Sreenivas
Hesham Abdul Wahab
Peraka Media
2017