Influencer Video Marketing in 2022
Kochi : Influencer Video Marketing is the best way to grow your business in 2022. In fact, influencer marketing in 2022 will continue to be the best proven method for creating and gaining brand awareness. Video influencer marketing is a growing trend that has changed the way brands market their products or services.
Is it right for your brand? If you haven’t used influencer marketing yet, or have but aren’t sure if it’s right for you, then this guide is for you. As 2022 is almost here, make sure your know these facts about influencer marketing!
We understand that finding the right content creator to reach your target market can be challenging.
Isn’t just video marketing enough? Why Influencer?
Video marketing and influencer marketing often come together. This can be particularly helpful if you want to take advantage of the video content’s wider appeal on social media. Influencer content published as a video can assist with brand awareness and building interest in a product.
Video marketing paired with influencers also creates an opportunity for product mentions, user-generated content, and other forms of marketing that can create greater fame through more views and clicks.
The fact that influencers speak directly to a viewer that trusts them is the very reason why this method has the greatest impact on the decision-making of a customer. It’s not only about respected advocacy but also selling a lifestyle. Proving endorsements are the easiest way to do this. Just because the brand is talking about the product doesn’t mean the consumer has to be listening.
Almost every business today has a social media presence, however, the key to finding success online is building relationships. Many businesses try to remain independent, but that means fewer opportunities for growth and reaching out to your ideal customers. By choosing to work with an influencer, you are effectively waving a flag saying ‘I trust these guys and so should you’.
“Today’s audience no longer wants brands to talk to them, instead talk with them. They don’t want brands asking them to buy, but to entertain them and inform them. In the wake of this new paradigm, influencers are a force to be considered the most powerful.”
This is where the part in which you find the right content creator comes into existence. A team which makes sure to take their brands to the right audience through social media channels and commercial advertisements. Peraka Media is one such leading branding and advertising agency based in Kochi owned by Malayalam film director “Emcy Joseph“. They have, with their unique skillset in advertising and marketing come out to be on top of the list in the city.
Having been taken several brands and e-commerce businesses to their best position ever and by continuing to do so, ’Peraka’ has been widely recognised as the best in the industry. Having been led by a prominent director from the Malayalam Film Industry, they already have the brilliant mastermind behind the motion.
Peraka Media Kochi
Peraka Media’s influencer marketing has got this versatile method of conveying your message to the audience. One such example from a many is an edible oil and ingredients manufacturer who even with top- notch product quality, failed to get the deserving recognition until they used influencer marketing via Peraka.
They used the best channels of ‘food and cooking vloggers’ to reach out to the right audience through social media such as youtube and Instagram which eventually turned out to be agreat campaign and resulted in a huge spike in terms of engagement and sales for their product.
Their passionate and dedicated team is always up for the challenges posed before them and never fails to rise above them. Another unique feature of Peraka’s marketing technique is their dynamic animated videos. A creative and intriguing way to catch the eyes of your potential customer is already with them.
Wrapping Up
Influencer Video Marketing is the best way to grow your business in 2022. Influencer marketing is here to stay, and it’s only getting bigger. From paid collaboration opportunities to featuring influencers in giveaways or simply just taking product shots with them your Instagram feed, there are hundreds of ways for ecommerce brands to become involved with influencers.
Much of influencer marketing is about creating relationships with genuine people and sharing something authentic and interesting about your business that will inspire an audience to take action in favour of your business.