Likes, Reels and Algorithms: How AI on Social Media is Deciding What Your Audience Sees
You spend two weeks crafting the perfect campaign. The visuals are sharp, the copy is on point, and the brief was followed to the letter. You hit publish, and then you wait. A few hundred views trickle in. Meanwhile, a
The Deepfake Dilemma: Where Does AI End and Performance Begin?
A few years ago, a globally recognised soft drink brand aired a commercial featuring a digitally recreated version of a deceased music legend. The ad was technically flawless. The likeness was convincing. And the internet had a lot of feelings